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TNT Post

Head-office
Head-office
Head-office entrance
Head-office entrance
Bicycle & shoulder bag
Bicycle & shoulder bag
Mailbag
Mailbag
Pay mark
Pay mark
Invitation
Invitation
Promotional flyer for the TNT Post identity
Promotional flyer for the TNT Post identity
Watch packing
Watch packing
Banners
Banners

Client

Koninklijke TNT Post, Royal TNT Mail

Project

Initiated in 1998, ongoing. Development of a visual identity from postage paid logo to printing tools and building signs to mailbags.

Outcome

Studio Dumbar designed the previous PTT Post style, followed by a seamless conversion to TPG Post. In 2006, it was the third time that we were asked to adapt the logo for the Dutch mail company. How to translate a Dutch mentality and long standing design tradition to a new brand identity that is based on an existing style and can also operate worldwide? Studio Dumbar chose for a down-to-earth, phased transformation that would fit the company culture. We looked for a style that would give the company their own, distinguishable face right from the start.

The illustrative way in which the logo and typography are used, combined with the contrasting colour palette of TNT, results in a distinguishable and bold style that represents both the Dutch heritage as well as looking forward to the global role of the new brand.

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