SAIC Motor
Client
SAIC is the second largest car manufacturer in China and a joint venture partner of General Motors and Volkswagen.
Project
Initiated and completed in 2006. Develop a visual identity that represents SAIC’s vision and ambition to become a leading international brand. Also incorporate the value SAIC built up in the past 50 years.
Outcome
SAIC is an ambitious company that has set its sights on a high position in the Fortune 500 and entering the stock market. Studio Dumbar developed a new visual identity that reflects the brand essence of SAIC. The new design is suitable for use in the different cultures of all target markets.