Randstad
Illuminated signage reduced to minimalist box, no rims or details. Window communication based on grid system.
Illuminated signage reduced to minimalist box, no rims or details. Window communication based on grid system.
In-store branding by placing an illuminated 'attention wall' at the rear end of branche office interiors.
In-store branding using a system of interchangeable square panels sporting photographs, texts and colours.
Window communication has been defined by an easy to apply grid system.
"Studio Dumbar doesn’t simply fulfill an assignment, they improve upon it. Creativity is their principle product. They make whatever is good better."
-- Wim Vos, international design manager Randstad Holding
Client
Randstad, one of the largest temporary and contract staffing organisations in the world.
Project
Initiated in 2001, ongoing. Branding and interior design fittings for worldwide application in branch offices as well as design grids for window displays.
Outcome
A comprehensive set of measures, including interior fittings, colour system, grids for window displays and shop signage in line with the revitalised corporate identity. The design system is available via a toolkit on intranet and contains the artwork and instructions for all environmental branding.