Paard van Troje
Client
Paard van Troje Music Centre, The Hague.
Project
Initiated and completed in 2003. Visual identity, including logo, neon sign, posters and web design.
Outcome
After being closed for four years for a complete architectural makeover by Rem Koolhaas, Paard van Troje opened its doors again. Studio Dumbar developed a strong new logo, a large “P” that becomes an architectural element in and of itself: the interior pattern refers to loudspeakers and the centre’s ingenious moveable stages. The outdoor neon sign, an eye-catching two metre high “P”, as well as the website, logo, and typography all allude to the interior design of the music centre.