Marlies Dekkers
Client
Marlies Dekkers, Undressed BV, the Netherlands
Project
Initiated in 2002. Completed in 2007. Interactive design, concept en strategy for the online presence of the fashion brand Marlies Dekkers.
Outcome
Dutch fashion designer Marlies Dekkers is a groundbreaking designer of men’s and women’s underwear and lingerie. Her designs are renowned for their attention to details and innovative, striking look.
Since the website would be part of a transformation of the Marlies Dekkers label, Studio Dumbar developed a new brand identity for Marlies Dekkers, which shows in every single advertising aspect, including flyers and packaging. The special use of time as a dimension in the visual presentation of the products on the site conjures up powerful associations of excitement, seduction and curiosity – the core features of the Marlies Dekkers label.