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Marlies Dekkers

Bookcover '33 Propositions'
Bookcover '33 Propositions'
Spread from the book '33 Propositions'
Spread from the book '33 Propositions'
Spread from the book '33 Propositions'
Spread from the book '33 Propositions'
Product labels
Product labels
Sundressed packaging
Sundressed packaging
Undressed packaging
Undressed packaging

Client

Marlies Dekkers, Undressed BV, The Netherlands.

Project

Initiated in 2002, ongoing. Design of the complete brand identity, including packaging, labels, flyers, website and more.

Outcome

Dutch fashion designer Marlies Dekkers is a groundbreaking designer of men’s and women’s underwear and lingerie. Her designs are renowned for their attention to details and innovative, striking look.

Since the website would be part of a transformation of the Marlies Dekkers label, Studio Dumbar developed a new brand identity for Marlies Dekkers, which shows in every single advertising aspect, including flyers and packaging. This operation reflects the growth scenario for the Marlies Dekkers fashion label, which is currently being sold in over 500 retail outlets across Europe.
The special use of time as a dimension in the visual presentation of the products on the site conjures up powerful associations of excitement, seduction and curiosity – the core features of the Marlies Dekkers label.

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