Dutch Ministry of Economic Affairs
Icons
Folders and flyers
Annual report 2005
Spread from annual report
Brochure
Spread from brochure
Client
Ministry of Economic Affairs
Project
Initiated in 2005, ongoing. Modernizing logo and identity.
Outcome
The look of the old logo of the Ministry of Economic Affairs no longer matched the present organisation. The logo stemming from 1988 had an intelligent appearance but it also seemed technocratic and aloof.
The modernised logo shows a ministry with a human, modern, professional and Dutch approach. It conveys what the Ministry of Economic Affairs stands for.