Dutch Design Awards
Client
Dutch Design Awards (City of Eindhoven, Association of Dutch Designers BNO and Design Connection Brainport)
Project
Develop a total concept for the award show of the 2009 Dutch Design Awards (DDA) and all related graphical expressions within the existing identity of the Dutch Design Awards.
Outcome
In order to break out of the traditional monotonous structure of award ceremonies, we developed a new total concept for this two-hour-long award show in which the audience itself participated. Taking the fact that the DDA introduces new design heroes (nominees and winners) into the world of established designers, we created a ‘Dutch Design landscape’, filling the auditorium with a flowing total concept made up of a continuous interchange of living tableaus (actors), shadow play, film, music, graphic design, photography and a narrator who guided the public past a series of well-known Dutch designers cast in the role of trees, animals and other natural elements. All aspects of the show, including text, art direction, compositions and films were conceived, developed, produced and executed by Studio Dumbar.
Dutch Design Awards 2009 credits:
Overall concept & direction
Floris Schrama – Studio Dumbar
Sacha van den Haak – Studio Dumbar
Direction consult
Theun Mosk
Design
Floris Schrama – Studio Dumbar
Sacha van den Haak – Studio Dumbar
Jurriaan Grubben – Studio Dumbar
Creative direction
Marc van der Heijde – Studio Dumbar
Project management
Susan de Vos – Studio Dumbar
Lighting and Stage Design
Theun Mosk
Photography
Aisha Zeijpveld
Texts
Floris Schrama
Music and Sound
Composer: Wouter Kors – New Ground Studio
Soundtrack
Wouter Kors – New Ground Studio
Mix and master
Wouter Kors – New Ground Studio
Musicians
Wouter Kors – New Ground Studio
Floris Schrama - Studio Dumbar
Sacha van den Haak - Studio Dumbar
Narrator
Wim de Bie
Video Design
Floris Schrama – Studio Dumbar
Sacha van den Haak – Studio Dumbar
Jurriaan Grubben – Studio Dumbar
Simon Scheiber –Trim Tab Pictures
Camera
Simon Scheiber – Trim Tab Pictures
Production
Simon Scheiber – Trim Tab Pictures