Capac
Client
Capac Inhouse Services, a Randstad company.
Project
Initiated in 1996, completed in 1997. Visual identity including trademark, signage, interior (in collaboration with WAAC’s design and consultancy), exterior architecture, web site, 3-D applications and corporate identity manual.
Outcome
Capac is an employment agency that targets large-scale labour intensive companies with a fluctuating workload.
A strong and convincing market entrance requires a strong logo or trademark. The Capac logo is uniquely 3-dimensional. Its form suggests the interconnectedness that typifies the Capac business. The diagonal safety-stripe heightens the visual impact of the overall identity. The design lends itself to various treatments – high- and low-resolution graphics, spatial/ environmental, ICT – and is flexible enough to accommodate the addition of possible future corporate activities; for instance, Capac Contracting.