C Broadcasting
"Fresh, full of energy, bold, inviting; we are going to enjoy this visual identity for a long time."
-- Ad 's-Gravenzande, initiator C Broadcasting
Client
C, a Dutch broadcasting organisation for art and culture.
Project
Initiated in 2006, ongoing. A strong online concept with a promotional character that gives an impression of the sort of programs C plans to offer on national television. The next phase will include a rich media platform for online broadcasts.
Outcome
The organisation needs to campaign for subscribers in order to operate within the Dutch national domain of public broadcasting. The website has made a substantial contribution in attracting new subscribers.