ArtAids
Client
ArtAids, Amsterdam.
Project
Initiated in 2005, completed in 2006. Visual identity, including logo, stationery, flyers, catalogues, publications and website.
Outcome
ArtAids fights AIDS, with the power of art as its most important weapon. The organisation invites leading artists to produce work that is inspired by AIDS and related problems. These works of art are used not only to raise public consciousness and encourage involvement but also to generate funds for support projects throughout the world aimed at preventing and fighting AIDS.
The ArtAids identity can be regarded as an overall platform for different art projects. That’s why the identity is flexible yet recognisable, basic and without any additional elements besides logo and typeface. The identity redefines itself with every new project.