Alexandrium
Client
MAB project developers
Project
Alexandrium II Shopping Centre, dynamic light wall, a uniform visual identity for the facade af a Roterdam shopping mall.
Outcome
A metal grille of almost 300 meters long linking neon representations of the different retailers’ logostyles. Above, 25.000 LEDs convey a moving graphic image, while beneath is a continuous stream of information.
In co-operation with WAAC.