AG2R LA MONDIALE
Client
AG2R LA MONDIALE
Project
Develop a new brand identity which French insurance company AG2R LA MONDIALE can use to profile itself as strong, modern and approachable; an identity which will enable the company to stand out in France.
Outcome
The result is a very characteristic, diverse and colourful style which has had a great impact on the conservative French insurance branch and the French business sector in general. AG2R LA MONDIALE’s new brand identity is powerful and serious, while at the same time being warm, human and sometimes even light-hearted. The differentiating strength of this corporate identity lies in the iconic strength and simplicity of the logo, the expressive use of typography, the clear photography design and the versatile use of colour. This concept was further utilised in surprising yet consistent designs for all the company’s other public communications, including a Tour de France team and the ‘Transat’ sailing race of which AG2R LA MONDIALE is the main sponsor. The style creates unity in the extensive product portfolio of AG2R LA MONDIALE.
The project includes the entire visual identity: logo, internet, intranet, brochures, office signage, retail exterior and interior, motion graphics, merchandising and sponsoring.