AD
AD flags
Local newspaper editions
Client
AD Nieuwsmedia, AD News Media.
Project
Initiated and completed in 2005. Masthead for new tabloid titles.
Outcome
AD Nieuwsmedia merged one national and seven regional Dutch newspapers together in one brand, a major event in Dutch newspaper history.
The rebranding operation supported the conversion from broadsheet to tabloid, a relatively new phenomenon in the realm of Dutch dailies in 2005. The AD monogram, referring to the parent-newspaper ‘Algemeen Dagblad’, is combined with both new and existing regional titles.