More than just a letter
21-09-2006
Although the Netherlands has many TV channels, both art and culture are under-represented. This led Ad ’s-Gravesande and Kees van Twist to launch a broadcasting organization focused on these areas, through radio, television, the Internet and all other media. It does so in an inspiring way and for a broad audience.
Studio Dumbar created the name ‘C’ and designed a logo that combines several typefaces and colours into one basic shape. Both logo and style are fully alive. A different variant can be used on each occasion.
C needs subscribers in order to operate within the public domain of broadcasting. Studio Dumbar has turned such traditional items as letterheads and business cards into campaign items by integrating subscription forms. A website functions as the main channel for subscribing and will be C’s main platform until conventional airtime is available.
pleasure for a long time"