Michel de Boer leads workshop in Taiwan
31-10-2006
Michel de Boer, Creative Director of Studio Dumbar, was invited to Taipei by the China Productivity Centre to lead a two-day workshop about branding. Participating in the workshop were professionals in the field of design, corporate communication, marketing and public relations.
The purpose of the workshop was to boost the Taiwanese knowledge and insights about design as a key factor in branding. Most of the participants were eager to know the process from company objective, brand strategy, concept to final brand/identity design.
Michel de Boer