Marlies Dekkers Ball Masque online
02-08-2005
Special features of this project
The corporate identity developed by Studio Dumbar for Marlies Dekkers is a ‘visual identity’. The sense of discovery and provocation is reflected in her lingerie designs as well as in her website and photography.
The new range of lingerie designed by Marlies Dekkers incorporates the Internet address Marliesdekkers.nl/dating, thereby creating a link between the products and virtual experience via the website. The website provides an interactive platform for lingerie customers. They are invited to take part in a virtual ‘Bal Masque’ by designing their own textual mask that reveals a fantasy or message. Visitors to the website can read and respond to each other’s texts, communicate with each other, and continue someone else’s text in the form of a chain story.
