Allianz chooses Studio Dumbar for European project
03-10-2007
Press Release – October 3. 2007
Allianz chooses Studio Dumbar for European project
After a Europe-wide agency competition, Allianz - one of the largest financial service providers in the world - has selected Studio Dumbar to set up a new brand. The short list included four different agencies.
The project involves the launch of a direct-writer insurance company with the brand name Allsecur, which will operate via call centres as well as the web. The new organisation will begin selling motor insurance in the Netherlands in the first quarter of 2008.
A special feature in the brand development is that the web concept served as the guiding principle in building the brand identity and in positioning Allsecur. The choice for Studio Dumbar is based on a web concept that brings innovation to the insurance market in terms of communication, navigation, interaction and transaction. The total concept is based on the latest AJAX technology.
The new website is currently being tested and will be completed by the end of this year.
For more information, please contact:
Christof Zürn
010 4482222
christof@studiodumbar.com