Studio Dumbar sets up new agency: DesignDesk
08-10-2009
Studio Dumbar is an international specialist in design projects for governments, business communities and cultural organisations. Many of the brands commonly seen in the Netherlands were designed by Studio Dumbar, such as TNT Post, Marlies Dekkers (lingerie design), the Dutch national government and the Dutch police force.. Now Studio Dumbar is setting up a new consultancy that starts exactly where its services end. DesignDesk specialises in operational design. As the consultancy itself puts it: we don’t design brands, we enhance them!
DesignDesk is an independent consultancy with its own management. It is directed by Armand Kruizinga, former Commercial Director with Proforma designers and consultants. DesignDesk will begin in-house at Dumbar but, after the initial stages, will move to its own premises.
DesignDesk can implement all means of communication and projects that are set up in the course of the year; from brochures, campaigns and internet sites to 3D projects. DesignDesk will sometimes work as an extension of Studio Dumbar but will most certainly also work for customers independently of Studio Dumbar.
As Manager Armand Kruizinga explains: ‘At DesignDesk we are not concerned with designing new identities, we are concerned with implementing them effectively. We meet the requirement for high quality – an efficient process at low cost. We always seek to maintain synergy with the brand. After all, we are a subsidiary of Studio Dumbar. DesignDesk aims to function quite literally as a Desk, where various internal and external customers can confidently place their assignments. We can operate as an internal design department with all the advantages of an external specialist. You can have us compile 100 brochures a year or even outsource the whole design tasks to DesignDesk.’
For further information:
Armand Kruizinga
armand@design-desk.com
T +31(0) 10 310 10 20
www.design-desk.com
