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Celebrating Dutch Design
26-10-2011
Studio Dumbar created three live performances to promote the Dutch Design Awards categories (spatial-, product- and communication design). The performances took place in a field, on the beach and in a city centre and viewed through live streaming.
In addition a limited edition pocket book, that richly illustrates the live performances, was spread around the Netherlands during the Dutch Design Week. The book has been popping up in unexpected places… and incase you can still find one, it is yours to keep.
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Cover designs for financial publications National Government
19-09-2011
Studio Dumbar is responsible for the cover designs of the National Government’s publications on the public finances during the running administration period. The project concerns a large series of cover designs, including those for the highlights within the budget process, such as the Budget Memorandum (Miljoenennota), the National Tax Plan and the National Financial Annual Report.
The concept for the design refers to the focus of each publication: publications on budgets focus forward with the expected expenditure and receipts, reports focus backward, showing the results of the budget year concerned.
Studio Dumbar is also responsible for the visual identity of the National Government of the Netherlands.
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TNT Green Office Signage
29-07-2011
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New identity for OVG
29-07-2011
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Red Dot: Best of the Best
29-07-2011
The international jury of the Red Dot competition for Communication Design awarded the Inholland animation with the internationally renowned “Red Dot: Best of the Best” for top design quality.
Being a winner of this award the project is also nominated for the ‘red dot: grand prix’. The winner will be announced at the award ceremony on 7 October 2011 in Berlin.
The TNT Green Office signage and the Pulchri Studio poster for the spring exhibition 2010 each won a “red dot” for high quality.
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Miltenburg to Seoul for Studio Dumbar
29-07-2011
Studio Dumbar completed several large design projects in South Korea and will extend its activities in the region. Anne Miltenburg will be in Seoul for a period of six months. Miltenburg comes from design agency Lava and worked as senior designer for Studio Dumbar in the past.
Within Studio Dumbar Karmen Kekic and Tom Dorresteijn are responsible for the activities in South Korea. In September Studio Dumbar will announce its definite plan concerning these activities.
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Golden and Bronze ED-Awards 2011 for Studio Dumbar
29-07-2011
The international jury of the European Design Awards 2011 awarded Studio Dumbar with three ED-Awards 2011. The Golden ED-Award 2011 was won for the visual identity of the international yacht race La Transat Ag2r La Mondiale in the category Brand Implementation. Bronze Awards were won for the the visual identity of University Twente in the category Company Implementation and for the spring exhibition poster for Pulchri Studio in the category Single Poster.
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Tom Dorresteijn keynote speaker in Manchester
21-02-2011
The inaugural Manchester Design Symposium has invited Tom Dorresteijn as keynote speaker. The event will take place on March 23rd and its central theme is ‘The Value of Design’. A line up of leading thinkers and practitioners from the design world, will explore the role and value of design across a range of mediums.
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Ag2R La Mondiale signage wins Gold
21-02-2011
The Ag2R La Mondiale signage won the Golden Signage Award in the category ‘Network implementing a new Corporate Identity’ in the French design competition ICONA D’OR 2011. This annual competition is organised by the French national union for sign and signage, SYNAFEL.
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NAGO presents publication ‘Archive Studio Dumbar-PTT’
20-12-2010
This lavishly illustrated, Dutch publication includes the history of Studio Dumbar and highlights one of its most important clients, the Dutch PTT.
The book has been published especially for the occasion of the completion of classification and digitisation of the work of Studio Dumbar during the period between 1977-2000. The digital archive can be visited online as of December 12th at http://www.nago.nl
The publication ‘Archive Studio Dumbar-PTT’ will be available in Dutch (online) bookstores from mid December.
title: Archief Studio Dumbar-PTT (Archive Studio Dumbar-PTT)
compiler: Nederlands Archief Grafisch Ontwerpen (NAGO)
editors: Paul Hefting, Marie Christine van der Sman (NAGO)
editor in chief: Sybrand Zijlstra
design: vanRixtelvanderPut ontwerpers
publisher: [Z]OO producties
ISBN 978-90-74009-70-6
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Face2Face10: 10 years, 10 nations
05-11-2010
Studio Dumbar has been invited to speak at the 10th Conference for Business and Design »Face to Face« (F2F10) in Ludwigsburg. This is the only international convention that brings both designers and their clients coming from the industry, merchandise and service sectors together on stage. Studio Dumbar will present University of Twente along side the client to an international audience. Alongside the presentations, the conference celebrates its ten years of existence by organising a series of events and exhibitions.
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Brand New Conference
04-11-2010
Tom Dorresteijn has been invited to speak at the Brand New Conference in New York. The one-day event organized by UnderConsideration, focuses on the development of corporate and brand identity by some of today’s most active and influential practitioners from around the world.
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Five Red Dot Awards
05-08-2010
The international “Red Dot” distinction for high design quality has been awarded to the following five Studio Dumbar projects: University Twente (corporate design), Award Show for the Dutch Design Awards 2009 (motion graphic), Amsterdam Sinfonietta 2008-2009, Pulchri Studio 2008-2009, Amsterdam Sinfonietta 2009-2010 (graphic design).
This year, Red Dot received well over 6.000 entries from 44 countries.
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Two visual identities in final DDA 2010
06-07-2010
The visual identities of University Twente and European Design Festival 2010 have been selected as two of the three finalist in the category Best Visual Identity of the Dutch Design Awards 2010. Design professionals selected these finalist from more than 700 entries. An international jury will make the final selection and will announce the award winners at the Dutch Design Award Show on Ocober 23rd. All finalists and winning projects will be exhibited in the Brainport Greenhouse during the Dutch Design Week in Eindhoven.
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Studio Dumbar performs ‘Sniff & Kiss’
19-05-2010
Studio Dumbar performs ‘Sniff and Kiss’, a theatrical portrait of the studio, at Typo Berlin 2010 Saturday 22nd of May, 19.00 hrs.
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Michel de Boer esthetical advisor government of South Korea
12-05-2010
Michel de Boer, Creative Director of graphic design agency Studio Dumbar, has been personally asked by the Presidential Council on Nation Branding, under supervision of president Lee Myung-bak, to advise the government of South Korea on their development of a new identity. It concerns the development of a new logo for 15 ministries to express unity, reliability and to improve global brand value.
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Essent wins Golden Cursor
30-03-2010
The recruitment site Werkenbijessent.nl, was awarded with the Golden Cursor for best recruiment site 2010. Jury quote: “Nice perspective to present the employees by means of visuals first, followed by the most important themes within Essent and the locations. The visitor immedeately gets an idea of Essent’s activities, its market and the challenges it faces.”
The Golden Cursor was presented for the sixth time during the event ‘Succesvol Werven via Internet’.
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Revitalisation identity INHolland
30-03-2010
INHolland university of applied sciences, conglomerate of colleges for education in the Netherlands, selected Studio Dumbar for a revitalisation of the visual identity. As part of the project research the Studio Dumbar design team will go back to school. In the upcoming weeks it will visit six different INHolland locations to get an idea of what it is like to be a student today.
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Visual identity University of Twente
09-12-2009
In science, every step can bring a new discovery. Beyond the static and the known; continuously looking further.
With a multitude of elements as a basis for the identity, University of Twente visualises the fascination for scientific discovery. Man and technology, research and experiment form the basis. The elements are derived from actual scientific studies, and some are more abstract references. Every single element has its own form language and possibilities; the collection is very diverse. The style expresses the very essence of University of Twente: innovative and versatile.
The logo counterbalances the dynamism of the elements. Its power of typography, concluded with a full stop, presents the university as solid and academic.
This visual identity unites – much more than before, faculties and institutes can participate through the possibilities the style offers. As a result, University of Twente can manifest itself more strongly and separate logos and styles become less. This is not only an advantage for the brand University of Twente, but it also leads to a reduction in time and budget spending.
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Identity for French yacht race
07-12-2009
Dutch agency designs the identity for the yacht race La Transat AG2R LA MONDIALE
After creating the design for the Tour de France team sponsored by the French insurance company AG2R LA MONDIALE, Studio Dumbar has also designed the identity for the yacht race La Transat AG2R LA MONDIALE, funded by the insurance company. It is a surprising identity for the sports and sailing worlds: colourful, versatile and eye-catching.
Paris will host the international water sports fair ‘Salon Nautique’ from 5 to 13 December. AG2R LA MONDIALE will use this opportunity to launch the new style for the yacht race, with an extensive campaign that includes 125 posters measuring up to 4 x 3 metres, which are already displayed in the area around Porte de Versailles in Paris.
The design is a further evolution of the visual identity that Studio Dumbar created earlier this year for the French insurance company. Scintillating colours and shapes are used to create a link to the imagery of water sports. The style is based on the international maritime flags representing the alphabet: a total of 26 different symbols in the 8 colours that feature in the insurance company’s house-style.
A number of these symbols and the AG2R LA MONDIALE logo have been incorporated into the new Transat AG2R LA MONDIALE identity.
The 10th edition of the La Transat AG2R LA MONDIALE yacht race starts on 18 April 2010. The yachts – featuring the new identity – will sail from Concarneau to Saint-Barthélemy.
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DDY 2009: Book of the month
02-11-2009
The book contains all nominees for the Dutch Design Awards 2009, essays and interesting design events 2008/2009. The Dutch Design Yearbook was made with four different covers, each showing one or two designs that were nominated for the Dutch Design Awards 2009 (amongst them is also the winner; the Coat Rack for Museum Boymans van Beuningen).
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Studio Dumbar sets up new agency: DesignDesk
08-10-2009
Studio Dumbar is an international specialist in design projects for governments, business communities and cultural organisations. Many of the brands commonly seen in the Netherlands were designed by Studio Dumbar, such as TNT Post, Marlies Dekkers (lingerie design), the Dutch national government and the Dutch police force.. Now Studio Dumbar is setting up a new consultancy that starts exactly where its services end. DesignDesk specialises in operational design. As the consultancy itself puts it: we don’t design brands, we enhance them!
DesignDesk is an independent consultancy with its own management. It is directed by Armand Kruizinga, former Commercial Director with Proforma designers and consultants. DesignDesk will begin in-house at Dumbar but, after the initial stages, will move to its own premises.
DesignDesk can implement all means of communication and projects that are set up in the course of the year; from brochures, campaigns and internet sites to 3D projects. DesignDesk will sometimes work as an extension of Studio Dumbar but will most certainly also work for customers independently of Studio Dumbar.
As Manager Armand Kruizinga explains: ‘At DesignDesk we are not concerned with designing new identities, we are concerned with implementing them effectively. We meet the requirement for high quality – an efficient process at low cost. We always seek to maintain synergy with the brand. After all, we are a subsidiary of Studio Dumbar. DesignDesk aims to function quite literally as a Desk, where various internal and external customers can confidently place their assignments. We can operate as an internal design department with all the advantages of an external specialist. You can have us compile 100 brochures a year or even outsource the whole design tasks to DesignDesk.’
For further information:
Armand Kruizinga
armand@design-desk.com
T +31(0) 10 310 10 20
www.design-desk.com
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Taiwan Design Expo 2009
07-10-2009
On October 2nd the International Taiwan Design Expo 2009 opened at the Taiwan Design Center in Taipei. Studio Dumbar was invited to be represented at this prestegious Expo with an exhibition of posters and visual identity projects.
The Taiwan Design Expo 2009 is Taiwan’s most important international design event of the year. It enables visitors to explore the essence of design from different perspectives and experience boundless touches of design.
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Dutch Design Awards 2009
07-10-2009
Studio Dumbar was responsible for the concept and art direction of the entire Award Show, and designed all related graphic items. Short films to introduce the categories left the DDA audience enchanted after this year’s Award show in Frits Philips Music Centre in Eindhoven. The poetic texts by designer Floris Schrama, narrated by Wim de Bie, added to the wondrous effect.
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Gert Dumbar wins BNO Piet Zwart Award
07-10-2009
Gert Dumbar, founder and former Creative Director of Studio Dumbar, has been awarded with the BNO Piet Zwart /Life Time Achievement Award of the Dutch Design Awards. The BNO Piet Zwart Award is an oeuvre prize presented to a designer who has made an extraordinary contribution to the profession and excels in one or more of the areas of expertise in which photographer, typographer, spatial and industrial designer Piet Zwart was active.
The Award, which comprises € 4,000 in prize money and a presentation in the exhibition of the Dutch Design Awards, will be presented by jury member Paul Mijksenaar during the Award Show of the Dutch Design Awards in Eindhoven on 17 October 2009.
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AG2R LA MONDIALE
12-06-2009
3 June sees the introduction of the strategic alliance between the French insurers AG2R and La Mondiale. This entirely French affair (the company hardly operates internationally) definitely has a Dutch flavour. The logo and the total visual styling were designed by Studio Dumbar in Rotterdam.
Studio Dumbar was chosen following a pitch which, at the end of 2008, resulted in a longlist of 14 European agencies. Studio Dumbar was the only remaining foreign agency in the final creative pitch, competing with three French agencies. AG2LR LA MONDIALE chose Studio Dumbar because of the strength of their design and the chemistry between them and the agency.
In France the new identity of AG2R LA MONDIALE is expected to have significant impact on the insurance market and even on the business sector. Whereas France has a rich tradition in the fields of fashion, industrial design (cars) and political/cultural graphic design, the business sector is sadly lagging when it comes to strong brands and visual identities. The differentiating strength of this corporate identity lies in the iconic strength and simplicity of the logo, the use of photography and the consistent, colourful implementation. It creates unity in the extensive product portfolio of AG2R LA MONDIALE.
Studio Dumbar has spent the last 6 months rebranding the company. The project includes the entire corporate identity: logo, internet, intranet, brand architecture, brochures, office signage, retail exterior, poster booths, motion graphics, up to merchandising. Some of the conversion, such as the restyling of the 120 agencies throughout France, will run on for the next six months or so.
One special element of this rebranding project was the complete styling of a Tour de France team that has AG2R LA MONDIALE as its main sponsor. The entire strip for the cyclists and all other visual elements of the team (team cars, coaches, motorcycles, sponsor hoarding, flags, bidons) were designed by Studio Dumbar. In this respect AG2R LA MONDIALE will again differentiate itself. The design deviates from the style of cyclists’ clothing usually seen in the peloton, which Studio Dumbar describes as ‘a Christmas tree full of logos, names and colours’.
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New identity dutch part. SICIW
27-05-2009
Studio Dumbar is chosen to develop the new strategic plan and visual identity for the Dutch participation in the Shanghai International Creative Industry Week (SICIW), that will take place in October 2009. This yearly week about design in Shanghai is organized by the Shanghai International Creative Industry Centre (SICIC).
The Dutch participation is initiated by Dutch Design Fashion and Architecture (DDFA) in collaboration with FAR architecture and design network China. It’s purpose is to promote Dutch Design in China and help the Dutch creative industry to get connected to the Chinese market. This year the event focuses on Architecture and public space.
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2 European Design Awards 2009
20-05-2009
The international jury of the European Design Awards 2009 awarded Studio Dumbar with two prestegious design awards: a Silver Award for the TNT Post cookbook ‘Master Chefs for Home Chefs 2’ in the category publications (layout design) and a ‘Bronze Award’ for the poster series designed for Amsterdam Sinfonietta in the category Poster Series.
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Più design può
18-05-2009
On 22 and 23 May 2009, Michel de Boer and Marc van der Heijde will join an international group of speakers at the congress ‘Più design può’ in Florence, Italy. The congress is organized by the Province of Florence with SocialDesignZine, the online daily zine produced by the Italian association of graphic designers (Aiap). The programme concentrates on communication design as a propelling element for democracy, society and economy.
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Visual identity Delft
01-05-2009
On April 22 the city of Delft presented its new city style together with the slogan: “Creating History”. The identity is used to strenghten the image of the city with a tradition of science and creative industries.
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Dumbar Design College
09-04-2009
During the official opening of Studio Dumbar China’s new office in Shanghai, four parties: the Shanghai Creative Center, the Willem De Kooning Academy, Studio Dumbar China and Michel de Boer, presented a declaration of intent for the start up of a new design educational programme in Shanghai and Rotterdam. The declaration was signed in the presence of Mark Harbers, Deputy Mayor and Alderman Economy, Port and Environment of Rotterdam.
Initiator Michel de Boer gathered these parties to stimulate the Chinese design educational programme and build a bridge between the Dutch design educational curriculum and the well-known phenomenon ‘Dutch Design’. The design educational programme includes two programmes. 1. The Dumbar Design College for young professionals with ambition. 2. A preparatory programme to enable Chinese students to enrol in the Dutch design educational programme and obtain the desirable Dutch design diploma.
The initiators of the design educational programme: (fltr) Richard Ouwerkerk, Mark Harbers as a witness, Michel de Boer, Mr. He, Zou Zengfang.
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New office Studio Dumbar China
09-04-2009
On april 8th, 2009, Mark Harbers, Deputy Mayor and Alderman Economy, Port and Environment of Rotterdam opened Studio Dumbar China’s new office in Shanghai, together with Zou Zhengfang the managing director.
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Supporting ‘Social Energy event’
20-03-2009
Studio Dumbar will be extensively represented in the prestegious ‘one-year-long’ Chinese design project ‘Social Energy, Contemporary Communication Design from the Netherlands’, organized by China’s most important academy, The Central Academy of Arts in Beijing. The ‘Social Energy event’ aims to inform Chinese professionals, clients and students about the developments in the field of Dutch Design.
The event consists of workshops and lectures by Dutch designers, an international design forum and a touring exhibition about Dutch design in the cities of Shenzhen, Beijing, Chendu and Shanghai. Creative Director Michel de Boer will attend the opening of the first exhibition in the Xu Liaoyuan Museum of Modern Art in Shengdu and lecture about the special relationship between Studio Dumbar and its clients.
Other Dutch participants in this project are: Irma Boom, Karel Martens, NLXL, Experimental Jetset, LUST, Mevis & Van Deursen.
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Studio Dumbar on television
11-03-2009
Design director Marc van der Heijde is interviewed for RTL News on Studio Dumbar’s expertise in designing exclusive fonts for clients. Studio Dumbar developed many new fonts as part of visual identity projects like the road signage for South Korea, the Dutch Ministry of Agriculture, KPN, Dutch Chamber Choir, and very recently: the Central Government of the Netherlands (an identity covering 175 organisations).
Reason behind the interview was the opening of the retrospective of American font designer Tobias Frere-Jones in the Royal Academy of Arts (The Hague). Frere-Jones designed the font that is used in Barack Obama’s ‘Yes we can’ campaign.
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Joost Roozekrans new creative director Studio Dumbar China
02-03-2009
Joost Roozekrans is appointed as the new creative director as of the first of March 2009 and will be in charge of the creative output of Studio Dumbar China.
Joost worked for seven years for Studio Dumbar in the past; first as a senior designer responsible for the design of the identity of the Dutch police force. He than moved to London for two years where he was the senior designer of the website of the Guardian newspaper and he continued working as a freelance designer for various London design firms for one year. He returned to Studio Dumbar to be one of the team leaders in the late 90’s. As one of the founders and partners of NLXL, a studio for visual communication and interaction design, he was based in The Hague, the Netherlands. Now he is again joining the studio and will be operating from Shanghai.
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Studio Dumbar wins major contract in South Korea
06-02-2009
Studio Dumbar has been awarded a commission for the design of public space elements in the new city of Unjeong[1]. The new city of 200,000 inhabitants is located near the demilitarized zone on the border between North and South Korea. The project includes the design of 85 elements in terms of signage and street furniture (bus stops, benches, street lights, etc.) and the development of a plan for street advertising.
Studio Dumbar will collaborate on the project together with the Hong-Ik University, the most renowned university in the field of design and architecture in South Korea. The studio will also be responsible for the supervision during the detail and technical development by the teams of the Hong-I University. Samsung Electronics is a major partner in the development of the new city where the latest ICT / Internet technology will be widely available and integrated.
It is the third major contract for Studio Dumbar in South Korea. Previously the agency developed the graphic design of the signs of the South Korean network, a commission from the central government, and developed a new brand identity for Gjin Living.
[1] De official name of the city will probably be Gyoha.
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Studio Dumbar designs cook book ‘Topkoks voor Thuiskoks 2’
28-10-2008
Studio Dumbar has provided the design for the second edition of ‘Topkoks voor Thuiskoks’ (Top Chefs for Home Chefs), a unique cook book that the UN World Food Program (WFP) has issued to raise money for a nutritional program for primary schools in Malawi. For each copy sold, 40 children in Malawi will receive a nutritious meal.
As in the last edition, 52 famous Dutch and international chefs, including Herman den Blijker, Nigella Lawson and Jamie Oliver, have donated one of their recipes this year. ‘Topkoks voor Thuiskoks 2’ was made possible thanks to a donation by TNT Post, which has been a WFP partner since 2002. The book is available at quality bookstores, the Bijenkorf, V&D and bol.com.
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Studio Dumbar wins two Red Dot Awards 2008
05-08-2008
The international jury of the Red Dot Competition for Communication Design awarded Studio Dumbar with two ‘Red Dot’ Awards for High Design Quality 2008 in the category ‘Corporate Design’. The awards were won for the visual identities of Hella Jongerius/Jongeriuslab and the Nederlands Kamerkoor (Netherlands Chamber Choir). These projects were selected from a total number of 5,885 entries of this year’s competition. The award-winning works will be presented to the public in an exhibition at the red dot design museum in Essen, Germany, from 4 December 2008 to 11 January 2009.
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Belgrade Design Week 2008
30-05-2008
Michel de Boer is asked to speak at the Belgrade Design Week 2008 (BDW) in the section ‘The business of Design Masters’. The BDW is a wonderful organized conference by Jovan Jelovac and his team. It searches for connections between design, architecture, and communications disciplines and cultural expressions like literature, publishing, and film in order to stimulate the social and political debate and eventually, open the doors to the social change. Michel’s topic was about the observation and the influence of design in the public sector, this in relation to the work of Studio Dumbar and other cross-relevant areas. Other speakers joined the international scene such as the industrial designer Konstantin Grcic and the architect Daniel Libeskind.
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Invitation from Art Director’s Club Latvia
22-05-2008
Studio Dumbar have been invited to join members of the Art Director’s Club in Riga, the capital of Latvia, for a three days conference starting Monday 26th May. A lecture about graphic design will be held by Michel de Boer, Creative Director and Marc van der Heijde, project leader of Studio Dumbar. An exhibition of poster and identity design by the studio will be on display and Michel de Boer is asked to be a jury member. Past lecturers have included Stefan Sagmeister, David Carson, Bob Gill and Jan Wilker.
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Studio Dumbar wins European Design Award
21-05-2008
In Stockholm, Studio Dumbar was honored with two prizes at the European Design Awards 2008, on the 18th May. An award was given for Omroep C’s visual identity in the category Brand Implementation. We also received a merit in the category Motion Graphics, for the identity launch animation of the Dutch Chamber Choir.
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Online identity for new Allianz brand
20-03-2008
The new website of Allsecur can be found at www.allsecur.nl
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Michel de Boer in jury DFA Awards 2008
20-03-2008
Michel de Boer was a member of the prestigious international judging panel of the Design for Asia Awards 2008, organized by the Hong Kong Design Centre in Hong Kong. The jury consisted of world-renowned professionals and experts from a variety of business, professional, academic and design disciplines with experience both locally and internationally.
The Design for Asia Awards (DFA) is accessible to Asian designers only and seeks to raise awareness amongst businesses and the public about the value of good design as an essential component in business success, as well as fora sustainable, higher quality of life for all. The Awards were presented to the winners during the Business of Design Week (BODW) 2008 in Hong Kong.
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New identity for the Dutch Government
21-12-2007
Rotterdam, 21 December 2007 - All departments of the Dutch National Government, including all 13 Ministries, will be switching to one logo and house style over the next few years. This government-wide style is to be developed by Studio Dumbar (Rotterdam). The Cabinet finalised their decision today. The inspiration for the new style was presented today by Prime Minister Balkenende during his weekly press conference. The definitive design should be complete by the middle of 2008.
For the first time in Dutch history, the Dutch government has decided to present a unified graphic identity nationwide, which will apply to all organisations that fall directly under Ministerial responsibility. These include the 13 Ministries, inspectorates and interdepartmental senders such as Postbus 51, regering.nl and Job Mobility Centre. The goal is to apply the new house style completely within the next three years.
The government is actively organising its services according to the ‘one desk concept’. The goal is to improve communication and interaction between the citizens and government, and adoption of one house style for the entire government is part of this concept. The unified house style will contribute to clarity and accessibility, where the National Government now presents a very fragmented image. Eventually, dozens of organisations and departments that currently have their own logos and styles will adopt the designs developed by Studio Dumbar.
A European tender for the development of a logo and house style for the National Government was issued twice, in 2006 and 2007. After a promising start in 2006, the project was put on hold due to the fall of the Government. The new commission in 2007 led to a competition between five design bureaus, and Studio Dumbar won the final selection.
For more information:
Tom Dorresteijn
010 4482222
06 53865780
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Website Visual Branding live
18-07-2007
The website from strategy director Tom Dorresteijn about ‘Visual Branding, creating business through design’ is now online. On the site, professionals can give response and discuss about the issues raised in Tom’s vision. The book on the subject will be published end of 2007.
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New Visual Identity for SSH Utrecht
11-07-2007
Studio Dumbar designed the identity for SSH Utrecht a social housing organisation for young people and students.
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Dumbar Branding - The joint venture in China
04-04-2006
NEW april 9th, 2009: Dumbar Branding changed its name into Studio Dumbar China.
Through its Shanghai-based joint venture, Studio Dumbar is involved with prestigious brand design and identity projects in China.
Two examples:
Studio Dumbar developed a completely new corporate / product brand (including both name development and design) for BBK – a leading company in mass-market consumer electronics.
The latest project is the design of a new visual identity for SAIC – the second largest car manufacturer in China and partner in Shanghai General Motors and Shanghai Volkswagen. SAIC is an ambitious company that has set its sights on a high position in the Fortune 500.
Other projects involved the design of a large (1100m2) show stand for Shanghai General Motors and editorial design for TNT China.
Studio Dumbar has had ties with China since 1994. This has resulted in an alliance with Wang Xu – one of the ‘godfathers’ of design in China.
In 1999, examples of Studio Dumbar’s work were exhibited in Shanghai and Beijing.
The joint venture has been set up with Junction, an advertising agency with offices in Shanghai, Beijing and Shenzhen. The joint venture was launched in March 2006.
Dumbar Branding employs nine people. The management comprises:
- Bela Marady (creative director)
- Janus Gu (strategy director)
- Zou Zhengfang (managing director)
Bela Marady is a former senior designer at Studio Dumbar and a true European (born in Austria, brought up in Germany, worked and lived in the Netherlands, England and Spain).
Janus Gu studied and worked in branding and marketing in the USA for six years, and was brand strategist at Interbrand in Shanghai.
Zou Zhengfang – a former economics student – has a track record of more than 12 years in advertising and branding.
For more information on Dumbar Branding, contact Tom Dorresteijn or Michel de Boer at Studio Dumbar in the Netherlands, or contact the agency in Shanghai:
Tel.: +86 21 5158 1360
Fax.: +86 21 5158 1361
Email: info@dumbarbranding.com
Address: Rm. 1588, 277 Wuxing Road, Shanghai 2000031, P. R. China
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The Dumbar Branding studio in Shanghai
